Alma Joyería – Social Media Content & New Collection Campaign

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Art Direction & Content Creation

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Alma Joyería is a Colombian brand that transforms the fleeting beauty of nature into timeless, handcrafted jewelry. For their latest collection, we developed a comprehensive social media campaign that highlights the brand's commitment to sustainability and artisanal.

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Key Contributions:

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• Visual Storytelling: Created a cohesive visual narrative that emphasizes the natural inspiration behind each piece, aligning with the brand's ethos of preserving nature's elegance.

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• Content Development: Produced engaging social media content, including photography and copywriting, to showcase the new collection's unique designs and the stories they tell.

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• Campaign Strategy: Implemented a strategic rollout plan across various platforms to maximize reach and engagement, ensuring consistency with Alma Joyería's brand identity.

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The campaign successfully enhanced the brand's online presence, resonating with audiences who value sustainable luxury and the artistry of nature-inspired jewelry.