La Malabarista – Branding Strength in Every Bean

​

For this project, I developed the naming and branding of La Malabarista, a specialty coffee brand grown by women in Colombia. The name — which translates to The Juggler — celebrates the resilience, skill, and dignity of women who balance the demanding work of coffee farming with the rhythms of everyday life.

​

Inspired by the iconic figure of feminine strength, the visual identity combines minimalist line art with bold red and earthy tones, echoing both the power and warmth of the women behind the beans. Each product features a unique label with vibrant patterns and the name of a woman producer, reinforcing the brand’s personal and community-oriented essence.

​

La Malabarista is part of Café Mujeres, a collective of over 300 female coffee growers working under a model that promotes social, environmental, and economic development. The branding honours their mission while positioning the product as a premium offering rooted in equity, authenticity, and craft.