Visual Identity & Product Design – Interioridad

​

Logo & Branding

Interioridad features a minimalist and modern visual identity centered around emotional health. The logotype is set in a clean sans-serif typeface and arranged in a circular layout, symbolizing continuity and introspection. The phrase “Salud Emocional” (Emotional Health) is placed delicately within the circle, reinforcing the brand's focus. The overall branding is calm yet bold, using ample white space, clean lines, and geometric balance.

​

Color Palette & Typography

The project uses a vibrant but soothing color palette, including shades like yellow, lavender, cobalt blue, and terracotta red. These tones evoke warmth and emotional openness. Typography plays a central role: large, uppercase letters are spaced out and broken down into syllables, inviting the viewer to slow down and reflect while reading. It mirrors the pace and rhythm of mindful breathing or self-reflection.

​

Dynamic Card Deck: Sinesthmatoscopio

The card set—titled Sinesthmatoscopio: herramienta para la mente (a tool for the mind)—is a mental wellness product designed for emotional responsibility. Each card displays a short affirmation or intention in a poetic, fragmented layout, encouraging the user to focus on the present moment. The rounded corners and soft color transitions further enhance the tactile and emotional experience.

This dynamic deck is not only visually engaging but also functions as a therapeutic tool, offering daily reminders to nurture inner well-being and emotional clarity.