Susanita – Brand Refresh & Storytelling
Brand Identity & Narrative Development
Susanita is a beloved Colombian brand with over 40 years of history, known for its artisanal toasts and baked goods. The rebranding project aimed to modernize the brand's visual identity while preserving its rich heritage and emotional connection with consumers.
Key Contributions:
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Visual Identity Refresh: Updated the logo and packaging to reflect a contemporary aesthetic, ensuring consistency across all brand touchpoints.
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Storytelling: Crafted a compelling brand narrative that highlights Susanita's origins, emphasizing themes of family, tradition, and quality.
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Packaging Design: Redesigned product packaging to enhance shelf appeal and communicate the brand's values effectively.
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Digital Presence: Developed cohesive social media content and website visuals to align with the new brand identity.
The result is a revitalized brand that resonates with both long-time customers and new audiences, blending tradition with modernity.