happily – Functional Vitamin Gummies

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Branding & Packaging

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happily was born with a simple goal: to turn self-care into a joyful, easy, and daily habit. It’s a brand of functional gummies enriched with vitamins and active ingredients, designed to deliver real health benefits without sacrificing the fun and pleasure of a sweet treat.

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Creative Concept

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From the naming to the final design, we aimed to express a positive, approachable, and natural attitude. The name happily evokes emotional and physical well-being, self-love, and a cheerful state of mind. The brand's tagline—“A natural way to love yourself”—captures this spirit perfectly.

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Art Direction & Visual Identity

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We developed a playful, colorful visual language inspired by the candy universe with a functional twist. The branding features bold, vibrant colors, organic shapes, and a handwritten logo that adds a friendly, human touch.

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Each gummy formula is color-coded to reflect its specific function:

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• Skinny Greens: detox & energy (lime green)

• Bomb Shield: health & beauty (watermelon red)

• Zombie Killer: immune support (mint blue)

• Sun Kisses: skin & tanning (tropical orange)

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Packaging

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We designed a wide-mouthed transparent jar to showcase the gummies, paired with vibrant labels and wave-like color shapes that reinforce the product’s natural and dynamic essence. The visual system is clean, optimistic, and informative—highlighting each formula’s benefits in a way that’s both clear and fun.